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Aim
for 20 pages plus financials
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Project
three to five years
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Historical performance up to five years
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Use factual language to convey success
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Avoid superlatives - "Best"
"Terrific"
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Avoid subjective comment & hype "We
believe this will be the best….."
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Use business terminology
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Edit and proof read
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Number pages
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Disclaimer and Confidentiality issues
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Bind and number copies
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Date
