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We Assess Four Interdependent Factors Critical
To Every Business
The
People:
The
men and women starting and running the venture, as well as the outside parties
providing key services or important resources for it, such as lawyers,
accountants and suppliers.
The
Opportunity:
A
profile of the business itself - what it will/does sell and to whom, whether
the business can grow and how fast, what it’s economics are, who and what
stands in the way of success.
The
Context:
The
big picture - the regulatory environment, interest rates, demographic trends,
inflation, and the like - basically, factors that inevitably change but cannot
be controlled by the entrepreneur.
Risk
and Reward:
An
assessment of everything that can go wrong and right, and a discussion of how
the entrepreneurial team can respond.
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